Privacy Policy

Effective as of 1/1/25

At Beatrix Creative, we value your privacy and are committed to protecting your personal information. This privacy policy outlines how we collect, use, store, and share your data when you visit our website or engage with our services.

1. Information We Collect

We collect both personal and non-personal data to provide our services and improve user experience:

  • Personal Data:
    We collect personal information, including:

    • Names

    • Email addresses

    • Business information

    • Payment information (for transactions)

  • Non-Personal Data:
    We collect non-personal data through tools like Google ReCaptcha and analytics services:

    • IP address

    • Device and browser information

    • Mouse movements and interactions (to distinguish humans from bots)

    • Other behavioral data (e.g., how users interact with the page)

2. How We Use Your Data

The data we collect is used for the following purposes:

  • Marketing: To send promotional emails, newsletters, and offers (through Mailchimp or similar platforms).

  • Improving Services: To enhance your user experience on our site and improve our offerings.

  • Processing Payments: For billing purposes and to fulfill any purchases or transactions made on our site.

3. Sharing Your Data

We share data with trusted third parties to help us deliver our services:

  • Payment Processors: We may share data with payment processors to facilitate transactions.

  • Mailchimp: We use Mailchimp to manage our customer relationships and send marketing communications.

  • Google Drive: We use Google Drive for secure data storage.

We ensure that these third parties adhere to strict data protection standards.

4. How We Protect Your Data

We take the security of your personal data seriously and have implemented the following measures:

  • SSL Encryption: Our website uses SSL (Secure Sockets Layer) encryption to ensure that data transmitted between your browser and our site is secure.

  • Data Protection: We host our website on secure servers provided by Squarespace, which uses industry-standard security practices to protect your data from unauthorized access.

  • Password Protection: Your account, if applicable, is protected by strong passwords and optional two-factor authentication (2FA) for additional security.

5. Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. These cookies are divided into the following categories:

  • Essential Cookies: Necessary for basic website functionality, such as enabling users to navigate the site or manage shopping carts.

  • Analytics Cookies: Used to collect data about how visitors interact with the site, such as pages visited, time spent, and traffic sources. This helps us improve the site and user experience.

  • Marketing Cookies: Used for retargeting and advertising purposes, including tracking user behavior for personalized ads.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this privacy policy:

  • Marketing Data: We retain your personal data for marketing purposes until you unsubscribe or request removal. If we do not receive engagement (such as opening emails or interacting with promotions) for [1-2 years], we may consider your data inactive and stop contacting you.

  • Transactional Data: We retain your data for as long as necessary to process payments, fulfill orders, and comply with legal obligations (e.g., tax records).

  • Inactive Data: If you no longer engage with our services, we may retain your data for a limited period before anonymizing or securely deleting it.

  • Legal and Compliance Data: We may retain data for longer periods to meet legal, tax, or regulatory obligations.

7. Your Rights

You have the following rights regarding your personal data:

  • Access: You may request access to the data we have collected about you.

  • Correction: You can request to update or correct your personal data.

  • Deletion: You can request to delete your personal data.

  • Withdrawal of Consent: You have the right to withdraw consent for marketing communications at any time. You can do this by unsubscribing from emails or contacting us directly.

To exercise any of these rights, please contact us at info@beatrixcreative.com.

8. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe that we have inadvertently collected data from a child, please contact us, and we will take steps to delete the data.

9. Third-Party Links and Integrations

Our website may contain links to third-party websites and services, such as social media platforms and payment processors. These third parties have their own privacy policies, and we recommend reviewing them. We are not responsible for the privacy practices of third-party websites.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and the updated policy will include the "Last Updated" date at the top. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this privacy policy or how we handle your data, please contact us at info@beatrixcreative.com.