Canva: Prompted – AI, People and the Creative Spark
Client: Canva
Produced by: Caspian Studios
Role: Video Editor & Motion Designer (James)
Objective:
Canva wanted to bring its podcast Prompted: AI, People and the Creative Spark to life on YouTube with a fun, engaging, and visually dynamic format. Each episode explores the intersection of human creativity and AI, featuring on-screen doodles brought to life by a Canva artist. The goal was to make AI-inspired creativity feel accessible, exciting, and unmistakably “Canva.”
Approach:
James partnered with Caspian Studios to translate Canva’s vision into compelling video storytelling. Building from existing brand assets, he developed a cohesive visual direction for YouTube—one that was playful yet polished, staying true to Canva’s aesthetic while creating something that felt fresh and cinematic.
Execution:
James designed the animated intro, edited each long-form episode, and created in-video motion graphics to animate guest doodles in real time. He balanced lighting inconsistencies, edited around multi-camera interviews, and carefully synced animations to dialogue to keep energy and pacing consistent. The final product delivered a seamless mix of personality, design, and storytelling that reflected both human and AI creativity.
Results:
Within the first month, the debut episode reached over 50K views, followed by 26K on the second, exceeding early engagement expectations. Canva and Caspian teams praised the animated intro and motion design for elevating the podcast’s look and feel, helping the show stand out as a visually distinct and forward-thinking entry in the branded podcast space.